NovaBev Group, a prominent beverage company, disclosed on July 16, 2025, that it suffered a major cyberattack on July 14, which temporarily disrupted its IT infrastructure and affected services for both the group and its WineLab subsidiary.
The company has maintained its principled stance of refusing to negotiate with cybercriminals despite ransom demands, while external cybersecurity experts work around the clock to restore full operations.
Large-Scale Coordinated Attack Disrupts IT Infrastructure
The cyberattack against NovaBev Group represents what the company describes as an “unprecedented” and “large-scale, coordinated action carried out by hackers”.
The incident resulted in a temporary disruption of critical IT infrastructure components, affecting the availability of various services and tools across both NovaBev Group and WineLab operations.
The attackers employed sophisticated techniques that bypassed the company’s existing security measures, despite NovaBev’s robust cybersecurity protocols, including daily monitoring, vulnerability remediation, and comprehensive employee training programs.
The attack vector and specific malware signatures have not been disclosed publicly, though the coordinated nature suggests the involvement of an advanced persistent threat (APT) group.
The company’s security operations center (SOC) detected the intrusion, but the attackers had already established persistence within the network infrastructure.
This incident highlights the evolving tactics of cybercriminal organizations that are increasingly targeting enterprise-level systems with multi-stage attack chains.
Company Maintains Zero-Tolerance Policy Against Ransomware
NovaBev Group has taken a firm stance against the attackers’ monetary demands, maintaining what it calls a “principled position of rejecting any interaction with cybercriminals”.
This approach aligns with law enforcement recommendations and industry best practices, as paying ransoms often funds additional criminal activities and provides no guarantee of data recovery or system restoration.
The company’s incident response team has been working continuously to address the breach, supplemented by external cybersecurity experts who bring specialized knowledge in forensic analysis and threat remediation.
The response strategy includes network segmentation, endpoint detection and response (EDR) deployment, and comprehensive system hardening to prevent lateral movement within the compromised environment.
Data Protection Measures Show Promising Results
Initial forensic analysis indicates that customer personal data appears to have remained secure throughout the incident.
The company’s data loss prevention (DLP) systems and encryption protocols may have successfully protected sensitive information, though the investigation remains ongoing.
NovaBev acknowledges that “cybercrime is becoming more aggressive” and commits to strengthening defensive measures through enhanced security architecture and improved threat intelligence capabilities.
The company has issued formal apologies to customers and partners for service disruptions while working to restore full operational capacity.
This incident serves as a reminder of the persistent threat landscape facing modern enterprises, where traditional perimeter security models require augmentation with zero-trust architecture and continuous monitoring solutions.
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